Ford Motor is carving a singular lane because the automaker goes after the electrical car market, newly put in CEO Jim Farley informed CNBC’s Jim Cramer Thursday.

Earlier that day the corporate announced a new all-electric van concentrating on enterprise clients, as a part of its $11.5 billion funding in electrical autos by means of 2022.

“This can be a massive deal for us as a result of what makes us totally different is we’re investing in industrial autos,” he mentioned within the “Mad Money” interview. “Ford’s guess is to affect our industrial autos. We’re 50% of the market within the U.S. for commercials.”

It is a part of Farley’s plan to rework the corporate and increase attractiveness on Wall Road after years of declining worth underneath his predecessor. The E-Transit, slated to ship in late 2021, might be marketed as an electrical work van for firms like Amazon, United Parcel Service and different corporations that present supply and upkeep companies.

Ford desires to maintain a stronghold on the industrial car market, which the Dearborn, Michigan-based car producer has led in for many years, as companies transfer towards ditching gasoline and diesel autos for EVs.

Ford commanded a 57% share of the North American car market within the third quarter, in line with its earnings report.

“We promote over a half million Transits a 12 months across the globe, and we’ll electrify it,” mentioned Farley, whose lineage with the corporate dates again to when his grandfather obtained his begin in a Michigan plant in 1916.

“The industrial buyer is actually totally different than retail. They do not overbuy on vary,” he added. “Our electrical autos are going to deliver electrification to the job website so individuals will be capable of use that battery within the E-transit to energy the job website.”

Ford shares, nonetheless, tumbled in the course of the session together with the broader market Thursday. The inventory fell 1.44% to $8.21 per share.

Shares stay down double digits to this point this 12 months.