BERLIN — Porsche expects one other report 12 months for gross sales regardless of the worldwide semiconductor chip scarcity, its gross sales chief stated.
“After I have a look at the present orders, I am assured for 2022. Development in gross sales may attain a equally excessive stage this 12 months as in 2021,” Detlev von Platen, the Porsche govt board member accountable for gross sales and advertising, stated in an interview with Vehicle Information Europe sister publication Automobilwoche.
Gross sales at Porsche, a part of Volkswagen Group, rose 11 p.c final 12 months to 301,915, which might imply they may attain greater than 335,000 this 12 months if development maintains the identical tempo.
Porsche noticed demand develop in all international gross sales areas in 2021, with the U.S. rising quickest at 22 p.c to 70,025. China stays the model’s greatest single market with gross sales up 8 p.c in 2021 to 95,671.
The model’s best-selling automobile was the Macan SUV with 88,362 models delivered, adopted by the larger Cayenne SUV with 83,071 gross sales. The Panamera sedan and wagon accounted for 30,220 gross sales over the 12 months.
Van Platen informed Automobilwoche that Porsche deliberate to rent 400 extra staff. The automaker has a workforce of almost 40,000.
The excessive demand was resulting in longer supply instances, he stated. “Wait instances can final a number of months, in some instances as much as a 12 months,” von Platen stated.
Carmakers all over the world have been hit by a scarcity of semiconductors attributable to COVID-19 supply-chain disruptions in addition to hovering semiconductor demand at shopper digital corporations.
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