Audi’s China three way partnership, FAW-Volkswagen Gross sales, apologized for textual content in an commercial that allegedly infringed copyright and stated it will take away the movies from all firm platforms.
The JV between VW, Audi and China FAW Group, stated in an announcement on Sunday that the video was produced by promoting agent M&C Saatchi.
Audi has ordered Saatchi to take care of the potential copyright infringement as quickly as potential, in response to the assertion.
Individuals’s Every day, the Communist Get together publication, warned Audi over potential repercussions from the incident.
The automaker might undergo “big losses” to its company picture in China and face authorized obligations if the commercial is confirmed to have plagiarized a video printed on-line a 12 months in the past, Individuals’s Every day stated in a commentary.
The publication’s Weibo account posted a video that in contrast Audi’s commercial with the video printed a 12 months earlier, during which the textual content gave the impression to be the identical.
Audi’s commercial was accused of utilizing the identical language from a poem {that a} well-known blogger had written and shared.
Chinese language regulators ought to examine the case, the commentary stated.
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