Tesla is attempting to make its flagship duo, consisting of the Mannequin S and Mannequin X, extra enticing with a brand new paint shade to spice up weakening gross sales.
Let’s recall that through the third quarter, world deliveries of the Mannequin S and Mannequin X have been down by 14 % year-over-year at 15,985. The nine-month end result for 2023 can also be within the pink at 45,905 (down 7 % year-over-year). In its finest years, Tesla was promoting about 100,000 items a yr.
One of many options to make the Mannequin S/Mannequin X duo extra enticing is the addition of latest paint colours. In March, the corporate launched a brand new Extremely Purple paint shade and initially charged $3,000 for it.
In September, we reported that every one optionally available paint colours turned free, whereas the corporate utilized vital value cuts of $13,500-$18,500, which even allowed one of many Mannequin X variations to qualify for the federal tax credit score. There was one value enhance for the Mannequin X Plaid earlier this month, however total, the supply is now fairly good in comparison with the earlier months.
The newest transfer is the launch of a brand new Stealth Gray paint shade, which replaces the Midnight Grey. Tesla says that it is now out there for the Mannequin S and Mannequin X in North America and Asia. Apparently, Europe was not talked about (regardless of all of the vehicles coming from the identical manufacturing facility).
The opposite paint colours are Pearl White Multi-Coat, Stable Black, Deep Blue Metallic, and Extremely Purple.
The Stealth Gray paint shade seems to be one of the crucial enticing however that is subjective, in fact. It debuted on the Tesla Mannequin 3 Highland model from the Giga Shanghai manufacturing facility.
We will at the moment see many video examples of the Stealth Gray Mannequin 3 (take a look at the one beneath), however now we have to attend to see whether or not will probably be the very same shade on the Mannequin S/Mannequin X, or possibly barely completely different with the identical identify.
