It’s been 31 years since Chevy Chase starred in “Nationwide Lampoon’s Christmas Trip.” However Ford is banking that the slapstick vacation flick carries sufficient relevance at present to present its new electrical Mustang a jolt.
In a brand new advert released this weekend, Chase, now 77, reprises his position because the bumbling Clark Griswold. Together with Beverly D’Angelo, who performs Ellen Griswold, Chase re-enacts the well-known scene during which he plugs in 250 strands of Christmas lights. Within the film it causes a neighborhood power outage, however within the advert, Ellen Griswold concurrently plugs within the Mustang Mach-E, which steals the present.
The spot is a part of an integration with “Saturday Evening Stay’s” Christmas particular set to air on Dec. 22. It was created by Lorne Michaels’ studio, Broadway Video, together with WPP’s Ford company GTB and manufacturing firm O Optimistic.
Chase in a press release stated: “It’s nice to be again for one more Christmas with my on-screen household and its rotating assortment of children –and I’ve Ford and Mustang Mach-E to thank for paying me to do it. I suppose you’re anticipating some type of riff on electrical vehicles, however I can say with 85 % certainty that this factor in all probability received’t trigger any blackouts in your neighborhood whenever you plug it in.”
It’s not the primary time an advertiser has used the scene. Outdated Navy recreated it with Chase as a part of a 2012 holiday campaign. And Ford shouldn’t be the one automaker that has leveraged the “Trip” movie franchise. Nissan-owned Infiniti partnered with Warner Bros on this ad starring Christie Brinkley that got here as a part of a tie-in with the remake of the unique “Nationwide Lampoon’s Trip” film.
Ford’s advert comes because the automaker pours vital advertising muscle behind the Mach-E, which hit dealerships this month with a starting price of $43,995. The mannequin – the primary crossover and EV in Mustang’s 56-year historical past – began hyping online reservations for the vehicle 13 months in the past with an advert marketing campaign from BBDO starring Idris Elba.