DETROIT — Normal Motors is rebranding itself this week to invoke visions of blue skies forward and promote its dedication to electrification.
GM will launch a redefined company advertising technique centered on EVs and can modernize its emblem with a sky-blue hue and lowercase letters.
“There are moments in historical past when every part adjustments. Inflection factors. We imagine such a degree is upon us for the mass adoption of electrical automobiles,” Deborah Wahl, GM’s international chief advertising officer, mentioned in a press release.
“In contrast to ever earlier than, we now have the options, functionality and scale to place everybody in an EV. Our new model identification and marketing campaign are designed to mirror this.”
The marketing campaign, referred to as “All people In,” focuses on accelerating EV adoption, demonstrating GM’s EV management and highlighting GM’s proprietary Ultium battery platform, GM mentioned in a press release.
The refreshed branding ties into GM’s aim of changing into the business’s EV chief. Final yr, GM mentioned it will make investments $27 billion towards electrical and autonomous automobile growth and launch 30 EVs by 2025.
Thus far, the automaker’s solely EV is the Chevrolet Bolt, however GM has mentioned it can launch a utility model of the Bolt and the GMC Hummer pickup this yr, adopted by the Cadillac Lyriq in 2022.
The automaker is predicted to stipulate extra launch plans at CES this week. CEO Mary Barra will give a keynote deal with, and several other GM executives are anticipated to talk throughout the present.
Ultium batteries, which GM developed with LG Chem, will energy the automaker’s next-generation EVs, beginning with the Hummer and Lyriq. The batteries have a spread of as much as 450 miles and permit 0 to 60 mph acceleration in three seconds on some fashions.
“ ’All people In’ demonstrates our intent to steer, whereas inviting others — policymakers, companions, people — to play an energetic function in transferring society ahead, whether or not that is serving to to broaden infrastructure, advocating for progress of their communities or just taking an EV for a take a look at drive to find out about the advantages of EV possession,” Wahl mentioned.
GM additionally redesigned its emblem to align with its new identification. The brand stays true to the corporate’s historical past whereas additionally aligning with know-how manufacturers, together with Ultium, GM mentioned.
The brand is vibrant blue to indicate the clear skies of a zero-emissions future, GM mentioned. It additionally will get rounded edges and a lowercase font. The “m” will stay underlined to create the form of {an electrical} plug throughout the damaging area.
GM deliberate to launch a rebranded web site Monday, Jan. 11, to share its newest data on electrification, security and autonomous driving.