Hyundai has partnered with Nationwide Geographic to supply augmented actuality experiences that can permit households to discover three nationwide parks.
Outdoors Academy will ultimately permit customers to take a tour of Yosemite Nationwide Park, the Smoky Mountains Nationwide Park, and at the moment permits customers to tour Zion National Park. The excursions will concentrate on science, geography, and historical past.
“Schooling for hundreds of thousands of scholars was disrupted this previous yr, so we partnered with National Geographic to create AR science, geography, and historical past classes from three of America’s most well-known nationwide parks,” stated Angela Zepeda, CMO, Hyundai Motor America. “Our ardour for expertise and extra sustainable mobility made this a terrific alternative to include three of our adventure-ready electrified automobiles: The Santa Fe HEV, Tucson PHEV, and the all-electric Ioniq 5. Hyundai has the widest vary of inexperienced automobiles, and we’re proud to showcase how we’re evolving the journey towards an all-electric future.”
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The excursions can be found on the National Geographic web site. To date there are two modes obtainable, Parks 360° and AR Anyplace. Each permit you to use your cellphone to go searching you in a superimposed model of the nationwide park in query.
In Parks 360° mode, you possibly can click on on icons that offer you extra details about the park. In AR Anyplace, run on Instagram, you possibly can both take a photograph of your self mountain climbing nearly or discover the park in augmented reality with a voice-over that offers you details about the park.
“Combining expertise with creativity, we’re bringing audiences immersive methods to discover among the most awe-inspiring nationwide parks – whether or not they’re at house or visiting the areas in particular person – and seamlessly integrating Hyundai’s automobiles into the expertise,” stated Andrew Messina, Senior Vice President, Disney Promoting Gross sales. “We’re proud to deepen our relationship with Hyundai and proceed pushing the boundaries of promoting with this first-ever co-branded AR collection and providing progressive options to interact shoppers.”
