At Dodge, it is time to make the donuts.
The “Brotherhood of Muscle” model mentioned it is looking for an fanatic “who embodies the spirit of the founding Dodge brothers” to function an envoy. The job comes with a Hellcat to drive, $150,000 wage, a wardrobe and enterprise playing cards with the title “chief donut maker.”
(To be clear, the title is a reference to the form of donuts that Dodge house owners are infamous for making with their vehicles, not the edible selection.)
“The Dodge brothers have been scrappy go-getters,” Dodge CEO Tim Kuniskis mentioned in a press release final week. “By no means content material to comply with the developments, they have been the seekers of a greater, quicker, extra outrageous approach of doing issues.”
Dodge plans to offer extra particulars of this system in January. It is a part of the model’s new “By no means Carry” effort to develop pleasure and gross sales for the model over the following two years.