New research finds pickup and sedan drivers are nowhere close to as loyal to their present car’s physique model
by Chris Chilton
4 hours in the past
by Chris Chilton
Are serial SUV patrons merely creatures of behavior missing in creativeness or is it simply that they’ve tried different kinds of car and realized that sports activities utilities ship the very best mix of fashion, practicality and efficiency?
A brand new research from S&P International Mobility doesn’t try to reply that query however it does have the info to substantiate that SUV house owners are essentially the most loyal of all drivers with regards to physique model. S&P discovered that 73 p.c of households in possession of an SUV would get one other SUV when it was time to commerce of their previous car. And that determine isn’t any mere blip on a chart. The determine has now exceeded 70 p.c for 11 consecutive quarters.
The identical research found that drivers of different kinds of car have been nowhere close to as loyal. Solely 48.8 p.c of pickup house owners go for one more truck when returning to the market, and the loyalty fee amongst sedan drivers is much more dire. A comparatively tiny 35.6 p.c of conventional ‘automotive’ drivers will search for one other sedan.
Associated: Model Loyalty Is Fading For Most Luxurious Automakers
However whereas the info confirmed SUV house owners have been loyal to the utility physique model, it discovered that patrons usually didn’t return to the identical SUV phase. Among the many compact, higher mid-size, compact luxurious and higher mid-size luxurious segments, loyalty by no means reached 50 p.c.
The conclusion from S&P’s analysts is that it’s now not sufficient for manufacturers to have an SUV or two of their lineups. They should have a number of SUVs masking completely different dimension and value factors to ensure that they will retain buyer loyalty when it’s time for these house owners to commerce of their car for a brand new one.
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