For these of you taking part in at residence, that is roughly 3 times what Toyota tells its prospects it ought to anticipate to pay
by Stephen Rivers
15 hours in the past
by Stephen Rivers
The Toyota GR Corolla Morizo Version is a monitor monster wrapped up in an indignant little scorching hatch go well with. It’s additionally a restricted version so at the very least one dealership in Maryland has seemingly determined to try to gouge Toyota’s prospects as arduous as it will probably. It’s asking $152,000 for its Morizo Version which occurs to be simply shy of 3 times as a lot as MSRP!
As a fast reminder, the Morizo Version consists of sticky Michelin tires, about 100 kilos much less weight, and 295 lb-ft (400 Nm) of torque versus the 273 lb-ft (370 Nm) within the regular GR Corolla. It doesn’t have any extra energy but it surely does have fewer seats (2 solely) and fewer audio system (additionally 2 solely). Toyota is simply constructing 200 of them for the 2023MY.
For Heritage Toyota Owings Mills in Maryland which means asking $152,000 for a automobile with an MSRP of $51,884. Frankly, once we received this tip we had been in a little bit of disbelief however the vendor has confirmed it to Carscoops. “The market adjustment on it might be $100K,” confirmed an Web Gross sales Supervisor. He says “can be” as a result of in line with him it’s not but on the market.
So…Final 12 months: Toyota Sellers Are Charging Up To $30k Over MSRP For GR Corolla
Regardless of that, the vendor has evidently confirmed this value to at the very least two different events, our tipsters. The vendor informed each readers that “there’s a $100,000 markup as there are so few quantity of them. Nice for a collector. the Vspec is value plus price’s [sic] for out the door.”
That very same individual allegedly despatched the video we’ve included and which not solely includes a description with the $152,384 value, but additionally exhibits the dealer-added sticker with that very same quantity. There’s no query that it is a particular automobile however the vendor appears to be ignoring long-term model loyalty.
commercial scroll to proceed
Knowledge strongly counsel that patrons who pay a markup are far much less more likely to return to the identical vendor. Actually, the harm goes past the dealer-customer relationship and impacts model loyalty. It’s puzzling why Toyota isn’t condemning this type of value gouging. At the least different manufacturers like Chevrolet and Ford have publicly come out in opposition to it.
We consider it’s excessive time Toyota took a stand and addressed this problem as properly.