Marketing

Dodge Hornet eschews practicality in appeal to small crossover buyers

DETROIT — Dodge believes there's a gap within the compact crossover section that it may possibly velocity by means of…

5 hours ago

A duck, dinosaurs and even some cars headed to Detroit

The world's largest rubber duck and Fred Flintstone's automotive will probably be coming to Detroit subsequent month for the revival…

6 days ago

Volvo’s Starbucks EV chargers could lower network costs

To remodel into an electrical vehicle-only model by early subsequent decade, Volvo Automobiles should first tackle a big buyer ache…

1 week ago

2023 Kia Telluride gets off-road chops as crossover builds market momentum

OURAY, Colo. — The Telluride has carved profitable new paths for Kia because the crossover was launched in 2019. The…

1 week ago

As 2025 approaches, Jaguar begins polishing image as an elite lifestyle brand

Jaguar's metamorphosis into an ultraluxury model is underway. The change begins with making a extra upscale notion of the long-lasting…

1 week ago

Cadillac replaces Mercedes as U.S. Open tennis sponsor — here’s what it is planning

When the U.S. Open begins on Aug. 29, the grand slam tennis event can have a brand new automotive sponsor.…

2 weeks ago

Aftermarket suppliers still have time to develop thoughtful EV strategies

Standard knowledge holds that it is a scary time to be within the automotive aftermarket enterprise. The implied message is…

2 weeks ago

Frunk fan Fallon frolics with Ford’s Farley

Late-night comic and Ford F-150 proprietor Jimmy Fallon stunned staff who make the F-150 Lightning pickup throughout a cease in…

2 weeks ago

McLaren goes off-road with its HySpeed shoe launch

This is an opportunity to purchase a pair of McLarens for below $500. However as an alternative of 4 wheels,…

2 weeks ago

Sonic Automotive’s EchoPark names VaynerMedia as its first agency of record

Sonic Automotive Inc.'s fast-growing used automobile unit EchoPark Automotive has named VaynerMedia as its first company of file, following a…

2 weeks ago

Watching with interest: Dealers creating brands to sell used cars

I noticed a information launch some months in the past a couple of franchised dealership group that created a model…

3 weeks ago

Former Ford exec Matt VanDyke on jump to Shift Digital

After working to develop digital retailing at Ford Motor Co., longtime automaker govt Matt VanDyke is now trying to speed…

3 weeks ago

Ford Raptor R stars in faux horror flick

To push its new supercharged, off-road F-150 Raptor R, Ford is utilizing a rabid wolf, rattlesnakes, a scorpion, bats and…

1 month ago

Porch-hauling Silverado seeks stories on fall tour

A Chevrolet Silverado is hauling a tiny home with a giant porch throughout six cities this fall in a seek…

1 month ago

Aston Martin updates wings logo, launches new brand campaign

With competitors rising, electrification coming and Aston Martin transferring into new segments, the British ultraluxury model is rolling out a…

1 month ago

How Acura uses pop culture to reach younger, diverse U.S. consumers

ATLANTA — Acura, striving to return to 200,000 annual U.S. gross sales, is relying on a brand new crop of…

2 months ago

California dealer agrees to $2.5 million settlement of ringless voicemail lawsuit

A California dealership group and a former buyer have agreed to a $2.5 million class-action settlement in a case surrounding…

2 months ago

Interest in EVs and low-carbon fuels is growing, Consumer Reports says

A survey from Client Experiences reveals curiosity in electrical autos and low-carbon fuels continues to be robust, however assist from…

2 months ago

VinFast poised to open first of 30 California showrooms

Vietnamese automaker VinFast is opening its first U.S. showrooms in California procuring facilities subsequent week on its approach to 30…

2 months ago

Kimberley Gardiner, marketing head at VW of America, to depart

Volkswagen of America's head of selling, Kimberley Gardiner, is leaving the automaker after lower than two years on the job,…

2 months ago

GM, Ford to overtake Tesla in EV market share by 2025, study says

DETROIT — Beset by growing competitors, Tesla Inc.'s electrical automobile market share is anticipated to plummet from a dominating 70…

2 months ago

As Lucid opens stores, it will take pop-ups to other cities

NEWARK, Calif. — Lucid Motors, the direct-to-consumer electrical automobile startup, is increasing its "studio" retailer places to main U.S. cities,…

2 months ago

C is for cookies, but CDK isn’t anymore

Dealership expertise big CDK International is getting out of the cookie enterprise. CDK is closing Recent Beginnings, a bakery that…

2 months ago

Dodge poised to promote electrified future

Dodge says it may be an electrical summer season. The Stellantis efficiency model plans to preview future merchandise in August…

2 months ago

Corvette art comes with a matching car

Chevrolet is auctioning off a novel piece of Corvette art work that comes with a relatively precious bonus: an precise…

2 months ago

Rare car colors retain more value, study says

Autos in rarer colours akin to yellow, orange and purple retain their worth at a greater price than vehicles in…

2 months ago

Jeep chomps at chance to star in final ‘Jurassic’ film

The Jeep Wrangler zoomed its approach into Jurassic Park lore in 1993 when it sped away from a charging Tyrannosaurus…

3 months ago

Volvo will partner with Epic Games for advanced EV technologies

Volvo Automobiles and online game firm Epic Video games are partnering to enhance the position of the human-machine interface for…

3 months ago

F-150 Lightning strikes Leno’s automotive fancy

Comic Jay Leno loves vehicles however says driving the Ford F-150 Lightning transformed him into "a truck man." Leno examined…

3 months ago

AutoNation: ‘Great’ if you worked for us

The nation's largest new-vehicle retailer has begun a multimillion-dollar promoting marketing campaign aimed not at automobile consumers, however at potential…

3 months ago