Volkswagen of America has employed business veteran Kimberley Gardiner away from Mitsubishi to be its new head of selling.
Gardiner, 52, will turn out to be senior vp for model advertising and marketing at Volkswagen efficient Nov. 16, the automaker mentioned. She replaces Saad Chehab, 53, who left Volkswagen in May after 9 months on the job.
Gardiner has been an auto advertising and marketing supervisor for greater than 20 years, most not too long ago working as chief advertising and marketing officer at Mitsubishi Motors North America. She beforehand led advertising and marketing efforts at Kia Motors, and was chief advertising and marketing officer and vp of operations for fifth Type, a worldwide digital asset administration firm. She started her automotive profession with Toyota in 1999.
Gardiner is also on Automotive Information’ checklist of 100 Leading Women in the North American Auto Industry.
In her new function with the Volkswagen model, she’s going to report back to Duncan Movassaghi, govt vp for gross sales and advertising and marketing for VW within the U.S. She joins because the model is making ready to launch its new Taos compact crossover and the ID4, a battery-electric compact crossover, within the U.S.
“These are thrilling instances at Volkswagen and I am assured Kimberley is the individual to guide the model into this new period as we broaden our portfolio and produce EVs to the plenty,” Movassaghi mentioned in an announcement. “Her experience in launching new, revolutionary automotive merchandise and her robust background in constructing and main manufacturers will set Volkswagen aside as we transfer into our electrical future.”