The GMC Yukon is an enormous SUV that obtained even greater with its newest redesign.

So to advertise its arrival, GMC created what it describes because the “world’s greatest tweet.”

The model despatched a few Yukons into the Nevada desert to carve out a large sand billboard that would solely be seen by helicopter.

Or, optimistically, a prime-credit extraterrestrial within the remaining months of its lease.

GMC created a video documenting the method and turned the huge message — “LIVE BIG. NEW GMC YUKON,” it learn, formatted to resemble one of many model’s 17,700 Twitter posts — right into a 30-second industrial.

To put in writing it, two drivers — utilizing a Yukon Denali and a Yukon AT4 — adopted 2,500 color-coded stakes and 110,000 ft of rope line strung throughout an area the dimensions of 270 soccer fields.

GMC mentioned it took “excessive care” to guard the desert wildlife and, after filming, restored the surroundings to the way in which it had been.

“That is proper,” a spokesman mentioned, “on the finish of the day, GMC deleted the tweet.”

The model additionally partnered with Twitter to create a customized emoji of the SUV that seems after customers kind the hashtag “#GMCYukon.”

There’s additionally a customized emoji that seems in tweets that reference the Hummer electrical pickup that GMC unveiled final month.