Categories: Marketing

McLaren names deliberate PHEV Artura

McLaren Automotive will name its upcoming plug-in hybrid the Artura, the most recent element to be revealed concerning the supercar.

The electrified car was beforehand known as the P16, its code-name.

A McLaren spokesman mentioned Artura is a newly created identify that “represents the artwork of design and future expertise.”

McLaren launched a picture of the car’s identify badge, which is positioned between the exhaust ideas.

The Artura is a pivotal car as McLaren transitions to a 100% electrified portfolio. By 2025, McLaren’s entire lineup will be hybridized, CEO Mike Flewitt informed Automotive Information in August.

The Artura can be built on a new architecture, known as the McLaren Carbon Light-weight Structure, which was particularly developed to accommodate hybrid powertrains.

Whereas McLaren hasn’t disclosed the Artura’s energy output, the British automaker has said it will have a twin-turbo V-6 engine together with an electrical motor. It is going to be the primary McLaren with a V-6 engine. McLaren has relied solely on V-8 engines, except the enduring F1 from the Nineteen Nineties, which featured a BMW-sourced V-12.

The Artura will slot between the GT and 720S within the McLaren lineup.

McLaren is aiming for North American deliveries of the Artura to start round Might, greater than six months after its deliberate on-sale date, Flewitt mentioned this 12 months.

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