Tesla (TSLA) is attempting to persuade Cybertruck reservation holders to lease new Tesla autos now amid an essential end-of-year supply push.
When Tesla unveiled the Cybertruck final yr, the automaker began taking reservations with $100 deposits.
The highly-anticipated electrical pickup truck had a polarizing design, however Tesla still managed to accumulate over 650,000 reservations, in keeping with the most recent tally.
Now Tesla is in the midst of its end-of-year supply push because it goals to ship a file variety of autos this quarter to attain 500,000 deliveries in 2020.
The automaker must ship over 181,000 autos this quarter with a purpose to obtain this objective. That’s greater than 40,000 autos over its final quarterly supply file.
Now we’ve discovered that Tesla is utilizing its massive pool of Cybertruck reservation holders to assist with deliveries by attempting to persuade them to lease a brand new Tesla whereas they watch for the electrical pickup truck.
A number of Cybertruck reservation holders have reached out to Electrek after receiving emails much like this one from Tesla:
I noticed you may have a Cybertruck reservation with us, so I needed to provide a courtesy replace and supply myself as a useful resource.
The one motor configuration is at present scheduled to start manufacturing in late 2022 with supply projected to happen in early 2023.
The twin and tri-motor configurations are at present scheduled to start manufacturing in late 2021 with supply projected to happen in early 2022.
Within the meantime, quite a lot of Cybertruck reservation holders have been doing 24-36 month leases on our present autos to bridge the hole and expertise Tesla possession!
We’re at present providing a $1,500 California Clear Gasoline Reward eligible for California residents registering their automotive in-state on high of different California state incentives that you can apply earlier than the tip of the yr.
If you’re all for securing pricing on our present S3XY fashions, please reply ‘Sure’ and I shall be glad to provide you a name.
Moreover, Tesla seems to have delayed the timeline of deliveries for the Cybertruck since folks have beforehand related the beginning of manufacturing in late 2021 with the beginning of deliveries, however these emails seem to level to deliveries not beginning till 2022.
This isn’t too shocking. Tesla has an enormous pool of emails from people who find themselves clearly no less than all for electrical autos.
It is sensible to attempt to push them to go electrical early, particularly with the sort of quantity that Tesla goals to attain this quarter.
Nonetheless, the timing of 24-36 month leases doesn’t actually match the Cybertruck timeline, aside from the one motor configuration.
Additionally, Tesla shouldn’t be flawed right here. I’ve really heard of Cybertruck reservation holders doing that, however I might suppose it’s a small proportion of the greater than 600,000 reservation holders.
However with such a big base of reservation holders, even simply 5% of them opting to lease whereas they wait can lead to 30,000 extra deliveries for Tesla.
What do you consider this initiative? Tell us within the remark part under.
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