Laura Schwab, who left her job as Aston Martin’s president of the Americas in mid-November, has been named vice chairman of gross sales and advertising and marketing at Rivian.

Schwab, 47, began in her place Monday from Rivian’s workplace in Irvine, Calif.

Her arrival comes at a vital time as Rivian strikes from a startup to a revenue-generating firm. Rivian’s order books are actually open. Clients who positioned deposits on the corporate’s electrical pickup and SUV, the R1T and R1S, can now configure their autos and finalize their purchases. Deliveries for the R1T are anticipated to start in simply over six months. The R1S is scheduled to reach in August.

Rivian’s plant in Regular, Sick., is producing restricted runs of take a look at autos to validate the corporate’s manufacturing course of and to coach its work power.

Schwab led Aston Martin’s Americas enterprise for simply over 5 years. Earlier than Aston, she spent 14 years at Jaguar Land Rover in a wide range of gross sales and advertising and marketing roles, finally changing into director of promoting for the British manufacturers within the U.Okay. earlier than leaving for Aston Martin in 2015.

Automotive Information named her to its 100 Leading Women in the North American Auto Industry listing this yr.

Schwab’s put up at Rivian will likely be in contrast to her roles at JLR and Aston Martin. Rivian will promote on to customers, and repair will likely be accessible by a collection of 41 company-owned facilities, over-the-air updates and Rivian-approved licensed physique retailers — not the dealership community she is used to working with.

It was not instantly clear whether or not Schwab’s place is new or to whom she is reporting. Automotive Information has reached out to Rivian for remark.