Categories: Marketing

Wish to present a Lexus? First verify your ‘aper’

“Saturday Evening Stay” apparently is not a fan of these ubiquitous year-end commercials that urge customers to offer their liked one a luxurious automobile topped with a large crimson bow.

The long-running sketch comedy present took goal at Lexus‘ annual Christmastime marketing campaign with a parody exhibiting a household argument after the husband (“Nathan,” performed by Beck Bennett) stunned his spouse (performed by Heidi Gardner) with an RX of their driveway.

“Did you severely purchase a automobile with out asking me, Nathan?” the spouse exclaims. “This can be a main buy!”

“Proper, however it was a December to recollect,” Nathan replies confidently.

“It is a Lexus! We do not have the cash for this,” she continues, earlier than breaking the information to their son that Nathan misplaced his job two years in the past.

The scene escalates after Nathan reveals that he thought the down fee was the total value. Gardner explains that there is a month-to-month fee, too.

“Yeah, however with the 0 p.c aper, I feel it is all good,” Nathan says.

“Aper?” she interjects. “Do you imply APR?”

“I am fairly certain it is aper.”

The business ends with this tag line: “Give the present of Lexus, and positively speak it over first.”

Lexus appears to have taken the satire in good humor — no less than publicly.

Just a few days after the present aired, the model’s YouTube account added this remark to the “SNL” clip: “She’s proper, Nathan. It is pronounced A.P.R.”

One other commenter chimed in: “As a former Lexus technician who was compelled to work Christmas to help with last deliveries … I can attest that is even funnier while you’ve seen it occur in actual life.”

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