DETROIT — Common Motors CEO Mary Barra plans to offer a peek of upcoming electrical autos at CES subsequent month and bolster the automaker’s credentials as a rising energy in EVs, folks conversant in the matter advised Bloomberg.

Barra will give the opening keynote deal with on Jan. 12 for the all-digital expo, previously often called the Client Electronics Present. She plans to elucidate how electrification is a needed step to handle environmental and societal change — and the way GM is able to play a central function, mentioned the folks, who requested to not be named.

Along with Barra’s deal with, GM will present a video at CES that includes its newest expertise and preview some idea autos, together with a plug-in Chevrolet pickup, some Cadillac fashions and autos for different manufacturers, the folks mentioned. GM President Mark Reuss additionally will converse in regards to the carmaker’s EV technique.

GM’s messaging blitz is designed to sign the corporate’s dedication to electrification and intent to tackle EV market chief Tesla Inc. It’s the fruits of a sequence of bulletins the automaker has revamped the previous yr to embrace EVs, a transfer that’s turning into a trademark of Barra’s six-year tenure atop GM.

GM shares rose 4.5 p.c to $42.73 in afternoon buying and selling.

Traders have been receptive to that shift as GM’s shares have risen to highs not seen in a decade. The inventory is up greater than 15 p.c this yr, effectively beneath Tesla’s seven-fold rise however on par with the S&P 500 Index and higher than Ford Motor Co.’s 3.4 p.c drop.

It’s unclear if Chevy’s electrical pickup idea will share the Silverado nameplate with its gasoline-fueled cousin, however it’s going to be part of an electrical Hummer truck that can go on sale late subsequent yr in a hotly contested marketplace for battery-powered vehicles. GM additionally will lean on its premium Cadillac model to steer the cost into electrics when its Lyriq crossover goes on sale in 2022.

Barra unveiled plans to spur electrification last month by boosting GM’s spending on EVs 35 p.c to $27 billion and pledging to push out 30 battery-powered fashions by 2025. A few of these autos will likely be aimed toward mass market patrons searching for sticker costs beneath $35,000. The transfer marked an acceleration of a method revealed in March to deploy new battery expertise developed with LG Chem Ltd. in all of its manufacturers.