Durrell Smylie’s journey to Web fame began by coming out of the hatch of a Honda CR-V.

The Honda salesman’s impromptu rap obtained caught within the heads of thousands and thousands of people that watched the video he made to draw prospects throughout the pandemic. Within the weeks since, he has filed to trademark his signature phrase — “the place the cash reside” — and drawn international consideration to himself and Richards Honda in Baton Rouge, La., the place he is labored for lower than a yr.

Smylie, who makes use of the identify Relly B on social media, made the video up as he went alongside.

“Growth, I simply began doing it alone,” he told TV station WBRZ. “I’d simply, like, freestyle every thing. Nothing is scripted. Nothing is deliberate.”

Smylie’s movies have impressed quite a few imitations, and the #WheretheMoneyReside hashtag rapidly grew to become well-liked amongst Black customers on Twitter, lots of whom urged Honda to rent him for a business.

Smylie even filmed a reenactment of his trunk-popping entrance for a buyer who got here to purchase a automobile from him.

Richards Honda, on its Fb web page, known as Smylie “an amazing instance of how at Richards Honda we wish to make the automobile shopping for expertise FUN and hassle-free.”

On Twitter, American Honda stated Smylie’s catchy tag line was “residing in our head hire free” and that it will be inquisitive about a collaboration.