Categories: Marketing

Former VW, Nissan exec Shahani leads Lexus advertising

With the promotion this week of Lisa Materazzo to group vice chairman for advertising at Toyota Motor North America, 2015 Automotive Information Rising Star Vinay Shahani has taken over Materazzo’s earlier place as head of promoting for Lexus.

Shahani, 46, who beforehand was vice chairman of built-in advertising operations on the firm, joined Toyota in 2017 from Volkswagen of America, the place he was senior vice chairman and chief advertising officer. He additionally beforehand labored for Nissan North America.

Within the Lexus function, Shahani leads advertising for the posh model, together with technique, communications and media, product advertising, incentives and motorsports.

Shahani was named a Rising Star whereas with Volkswagen.

In December, Materazzo was named group vice chairman for advertising at Toyota Motor North America, efficient Jan. 4, succeeding longtime government Ed Laukes, who retired.

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