The recently-rebranded Aston Martin Formulation One group has secured U.S.-based IT model, Cognizant, as its title sponsor.
The group will likely be formally often known as the Aston Martin Cognizant Formulation One Crew after rebranding from Racing Level over the winter.
Final yr, Austrian water firm BWT was the group’s title sponsor, which took over from betting firm SportsPesa at first of 2020.
A picture launched by Cognizant exhibits outstanding branding on the sidepod of a inexperienced Formulation One automobile, though the group’s definitive livery is not going to be unveiled till March at a launch occasion at Aston Martin’s HQ in Gaydon.
The F1 group, beforehand often known as Drive India, was purchased by a consortium of traders led by Canadian billionaire Lawrence Stroll in 2018 and ran beneath the identify Racing Level within the second half of 2018, 2019 and 2020.
Nevertheless, Stroll’s current buy of a big stake within the Aston Martin automobile firm led to the rebranding of the F1 group over the winter.
“The return of Aston Martin to Formulation One after greater than 60 years away is a landmark second within the historical past of the game,” Stroll mentioned. “Everybody is aware of what Aston Martin stands for, however the Formulation One group will enable us to take the essence of the model to new locations, constructing on the sturdy foundations laid by the earlier iterations of the group.
“I am vastly proud that we are able to begin this new chapter with the assist of Cognizant. In immediately’s world, because the digital revolution continues, I am unable to consider a extra appropriate or invaluable companion to work with us as we attempt to make Aston Martin one of many biggest groups within the sport.”
Former Ferrari driver Sebastian Vettel will be part of Aston Martin this yr and will likely be partnered by Lance Stroll, the son of Lawrence, who has raced for the group for the reason that begin of the 2019 season.
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