Subaru of America has launched a contemporary spherical of promoting centered round a brand new donation to nonprofit Feeding America amid the COVID-19 pandemic.
The Camden, N.J.-based unit of Japan’s Subaru, together with its two unbiased distributors — Subaru of New England and Subaru Distributors Corp. — mentioned they are going to be donating a complete of 100 million meals, or roughly $10 million, to Feeding America.
In April, Subaru donated roughly $5 million to Feeding America, which mentioned the reward supplied 50 million meals to folks in want throughout the nation. The nonprofit has a community of 199 affiliated meals banks within the U.S.
On the time, Subaru also launched a 30-second spot to promote the donation. The spot is made utilizing footage from earlier Subaru commercials in addition to clips from volunteer occasions that Subaru and its retailers have held.
The newest spot, which is able to run in 15- and 30-second codecs and launches Thursday, has an analogous really feel and matches into the advertising id constructed round the idea of love that Subaru has fostered since 2008. It was created with Subaru’s advert company Carmichael Lynch.