Categories: Marketing

Early EV adopters probably to purchase one other, J.D. Energy finds

Electrical automobile homeowners will take into account buying one other EV sooner or later primarily based on their possession satisfaction, in response to J.D. Energy’s first Electrical Automobile Expertise Possession Research, launched Thursday.

The examine discovered that the chance of EV homeowners buying the identical model lessens as satisfaction declines.

Homeowners with satisfaction scores from 600 to 750 factors are more likely to buy one other EV, however solely 25 % of these homeowners will buy from the identical model.

“Whereas early adopters of EVs say they’re going to stay loyal to EVs typically, staying with the identical model isn’t a positive factor,” Brent Gruber, senior director of world automotive at J.D. Energy, mentioned within the examine. “Auto producers must preserve EV homeowners and consumers thinking about their merchandise past simply the fee equation. With automakers anticipated to flood the market with EV launches throughout the subsequent three years, to seize a share of the market they should provide autos that evoke pleasure and meet homeowners’ broader wants.”

The examine measures proprietor satisfaction primarily based on accuracy of said battery vary, availability of public charging stations, battery vary, price of possession, driving enjoyment, ease of charging at residence and automobile high quality and reliability.

The common rating within the premium battery-electric automobile section was 782.

Tesla claimed the highest 4 spots within the section. Its Mannequin S ranked highest total and highest within the premium BEV section, with a rating of 798. Within the second spot was the Mannequin 3, with a rating of 790, and the Mannequin Y claimed third place, with a 780.

In final place for the premium BEV section was the Jaguar I-Tempo, with a 669.

The common rating within the mass-market BEV section was 730.

The Kia Niro EV took the highest spot, with 782.

Following Kia was the Chevrolet Bolt, with a rating of 745. Simply two factors under the Bolt was the Hyundai Kona EV.

The Volkswagen e-Golf got here in final, with 696, 34 factors under the section common.

The examine is predicated on responses from greater than 9,000 homeowners of 2015-21 mannequin 12 months BEVs and plug-in hybrid electrical autos. Responses have been gathered from October by November.

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