DETROIT — Basic Motors mentioned it plans to run two Tremendous Bowl advertisements this yr to highlight its electrification technique, driver-assist know-how and the Cadillac Lyriq.

GM will run a company advert as a part of its “Everyone In” campaign, centered on GM’s proprietary Ultium battery platform and its wager on electrical autos. GM plans to launch 30 EVs globally and make investments $27 billion in electrical and autonomous car growth by 2025.

“Basic Motors is making a motion by making EVs enjoyable, fascinating and accessible for folks from each stroll of life. We’re excited to exhibit the super vitality and enthusiasm behind our EV dedication by exhibiting up huge at this yr’s Tremendous Bowl with each GM and Cadillac,” Deborah Wahl, GM’s world chief advertising and marketing officer, mentioned in a LinkedIn submit Wednesday.

Cadillac’s spot will promote the Lyriq electrical crossover, which is scheduled to launch in early 2022, and GM’s Tremendous Cruise driver-assist know-how.

The luxurious model’s advert comes after an eight-year hiatus from the Tremendous Bowl. Its final Tremendous Bowl advert, in 2012, positioned the ATS sedan in opposition to BMWs. The ATS was discontinued after the 2018 mannequin yr.

“Promoting throughout the sport represents a singular alternative to showcase creativity, innovation and thought management amongst an unlimited viewers. This yr’s spot will shock and delight audiences by transporting an iconic piece of pop-culture historical past into the long run,” mentioned Melissa Grady, Cadillac chief advertising and marketing officer.

The Kansas Metropolis Chiefs will play the Tampa Bay Buccaneers in Tremendous Bowl LV on Feb. 7 with restricted in-person attendance. Each Tremendous Bowl advertisements can be 60 seconds. GM declined to say which companies developed the advertisements.

GM made a splash throughout final yr’s Tremendous Bowl, when the GMC model teased the Hummer electrical pickup with its “Quiet Revolution” advert.

The Hummer is scheduled to go on sale late this yr, and reservations crammed up inside 10 minutes after the pickup was revealed in October.