DETROIT – General Motors will air two commercials throughout this 12 months’s Tremendous Bowl promoting its all-electric autos, the corporate confirmed Wednesday to CNBC.

One of many 60-second advertisements will function the corporate’s new give attention to electrical autos — GM’s first company spot in additional than a decade — whereas the opposite will function the automaker’s luxurious Cadillac model and its upcoming Lyriq crossover EV.

GM is launching the brand new advert marketing campaign after lately redesigning its corporate logo to higher signify the its pivot to EVs, including 30 new models globally below a $27 billion funding in electrical and autonomous autos by way of 2025. The redesigned emblem accompanies a brand new “everybody in” tagline.

“Normal Motors is making a motion by making EVs enjoyable, fascinating and accessible for individuals from each stroll of life,” GM Chief Advertising and marketing Officer Deborah Wahl mentioned in an announcement. “We’re excited to display the super power and enthusiasm behind our EV dedication by exhibiting up massive at this 12 months’s Tremendous Bowl with each GM and Cadillac.”

A GM spokesman declined to debate additional particulars of the advertisements, which can prone to be launched previous to their nationwide broadcasts throughout subsequent Sunday’s Tremendous Bowl LV between the Tampa Bay Buccaneers and Kansas Metropolis Chiefs.

Cadillac Chief Advertising and marketing Officer Melissa Grady individually mentioned the model’s Tremendous Bowl advert “will shock and delight audiences by transporting an iconic piece of pop-culture historical past into the longer term.” She mentioned it is going to function the Lyriq in addition to the corporate’s Super Cruise hands-free driver assist system. It is going to be Cadillac’s first time promoting in the course of the Tremendous Bowl since 2012.

This will probably be GM’s second-consecutive 12 months of promoting in the course of the Tremendous Bowl. A 12 months in the past, the corporate previewed its all-electric GMC Hummer EV pickup. The 30-second advert featured NBA star LeBron James and teased the brand new car, which is anticipated to go on sale this fall.