Categories: Marketing

Volvo is all about security (at Tremendous Bowl)

Safeties are usually price simply 2 factors in a soccer recreation. Throughout Tremendous Bowl LV, one may very well be price $2 million.

Volvo, a model lengthy recognized for being centered on security, is promising to offer away 25 new autos if a security is scored in the course of the recreation Sunday, Feb. 7. It is the second time the automaker is working the Security Sunday contest, although with double the prize worth from final 12 months.

If a security is scored, winners might be chosen from amongst those that configured a car on the Volvo web site from Jan. 25 till kickoff. The $2 million prize worth is supposed as a nod to the 1 million lives saved by the three-point security belt that Volvo invented plus the corporate’s aim of saving 1 million extra lives with present and future security improvements, in response to the web site.

A security, which occurs when the offense is tackled in its personal finish zone, is comparatively uncommon in soccer. They’ve occurred in solely 9 out of 54 earlier Tremendous Bowls, for a mean of 1 each six years. However 4 of these have occurred prior to now 12 years, with the latest in 2019, the 12 months earlier than Volvo began its contest.

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