Basic Motors has enlisted Will Ferrell to assist make its case for EVs.

The comedic actor reveals up in three movies launched Monday teasing the automaker’s company Tremendous Bowl advert, which comes from  McCann Worldgroup and can proceed GM’s  “Everybody In” campaign that debuted in early January, aiming to lift consciousness for electrical automobiles by plugging them as enjoyable, clear and protected.

The movies present Ferrell holding a grudge towards Norway for some cause that’s not made clear. Nevertheless, the advert appears poised to play off the truth that in Norway, not like the U.S., electrical automobiles command main market share—which might be on the supply of Ferell’s jealousy as portrayed within the movies.

According to a Jan. 5 story in The Guardian, Norway final yr grew to become “the primary nation on this planet the place the sale of electrical automobiles has overtaken these powered by petrol, diesel and hybrid engines.”