Greater than 30 years after starring with Johnny Depp in “Edward Scissorhands,” actress Winona Ryder is reprising her function as his love curiosity within the 1990 movie for a Tremendous Bowl advert for Cadillac.

The 60-second industrial, which was launched Sunday morning, stars Ryder as Kim and the mom of Edgar Scissorhands, son of Depp’s character who had giant steel scissors for arms. Edgar, performed by Timothée Chalamet, inherited his father’s arms in addition to the challenges that come together with them.

All through the advert, Edgar has issues functioning in on a regular basis society because of his scissorhands (nonetheless, he makes a reasonably good sandwich artist). Ryder narrates the advert as Kim, who in a single scene sees her son taking part in a digital actuality racing recreation. That provides her the concept to get the presumably teenage boy a Cadillac Lyriq crossover, an upcoming all-electric automobile from the corporate.

Why the Lyriq? As a result of it options GM’s Super Cruise driver-assist system with hands-free driving on greater than 200,000 miles of roads within the U.S. and Canada. Edgar will nonetheless must drive on metropolis streets, however it might doubtless imply much less harm to the motive force cockpit on longer journeys.

“It is uncommon when a piece you are pleased with continues to dwell on and evolve with the instances, even after 30 years,” Tim Burton, who directed the unique movie, stated in a press release. “I am glad to see Edgar dealing with the brand new world! I hope each followers and people being launched to Edward Scissorhands for the primary time take pleasure in it.”

Burton was concerned and acted as a advisor throughout filming of the advert, in keeping with Cadillac.

Previous to the advert being launched, GM Chief Advertising Officer Deborah Wahl described Tremendous Bowl commercials as needing to face out. Significantly this 12 months, she stated everybody wants some humor after what most would take into account a difficult 12 months because of the coronavirus pandemic.

The Cadillac advert is considered one of two 60-second comedic adverts that may air throughout the Tremendous Bowl for the automaker. The opposite spot – called “No Way, Norway” – options actor Will Ferrell rallying fellow comedians Kenan Thompson and Awkwafina to wage a battle in opposition to Norway relating to all-electric autos.

GM final month launched a brand new corporate-level advert marketing campaign – its first in more than a decade – targeted on the automaker’s all-electric automobile efforts, together with 30 new fashions globally by 2025, together with the Cadillac Lyriq throughout the first quarter of subsequent 12 months.