If you happen to thought an aluminum physique was an enormous leap for the Ford F-150 a couple of years in the past, get a load of the most recent model with a rocket booster and optionally available wheels fabricated from big kiwis.
Ford Motor Co. collaborated with online game maker Psyonix to make the 2021 F-150 accessible for buy in Rocket League, a soccer recreation performed with automobiles. The digital pickup consists of the F-150’s C-clamp headlights, rounded wheel arches, drop-down home windows and F-150 stamped within the tailgate.
“It needed to be an F-150 however one that matches inside Psyonix’s excessive digital world pairing soccer and mayhem,” Ehab Kaoud, Ford’s chief truck designer, mentioned in a press release.
Ford has signed on because the presenting sponsor for this month’s Rocket League Championship Collection Winter Majors, which means the on-screen area might be stuffed with Ford billboards and a particular F-150 will seem between matches to tow away broken automobiles and repaint boundary strains on the pitch. Ford additionally will sponsor the Ford + Rocket League Freestyle Invitational, offering an actual 2021 F-150, sans rocket booster and tropical fruit wheels, because the prize for the profitable competitor.
Ford is selling the partnership with a collection of adverts aimed toward players and narrated by actor Bryan Cranston, who additionally does the voiceovers for F-150 commercials.