DAYTONA BEACH, Fla. — Daytona 500 winner Michael McDowell was rewarded Friday with a sponsorship enhance from CarParts.com.

The net components gross sales firm was already a part of McDowell’s program at Entrance Row Motorsports however was nonetheless engaged on its 2021 price range when the NASCAR season started Sunday with the Daytona 500. McDowell earned his first victory in 358 Cup races by overcoming 100-1 odds in profitable NASCAR’s greatest race.

CarParts.com will likely be McDowell’s main sponsor on the No. 34 Ford at Watkins Glen, Indianapolis, at McDowell’s return to Daytona in August and at last at Las Vegas Motor Speedway in September. Las Vegas is a playoff race, the one one open for sponsorship in FRM’s stock. The corporate may even be an affiliate sponsor all season.

“The story of Michael McDowell profitable the Daytona 500 mirrors CarParts.com’s story. Each of us have been constructing a extremely sturdy basis beneath the radar,” stated Houman Akhavan, chief advertising and marketing officer. “Each of us have been constructing nice groups.”

The corporate acquired a advertising and marketing increase final summer time when it purchased Bubba Wallace’s bumper after McDowell and Wallace had an incident at Bristol. Wallace had left the bumper at McDowell’s hauler and CarParts.com auctioned it for charity donations.

The Daytona 500 was the third victory in Entrance Row Racing’s historical past. The crew nonetheless has 5 races for McDowell open for sponsorship.