Audi is tasking its new technical growth chief, Oliver Hoffmann, with rushing up the automaker’s push into electrification.
Hoffmann takes on the job previously held by Audi CEO Markus Duesmann, who has held the 2 roles since June 2020 and likewise has a wider job at guardian Volkswagen Group as head of analysis and growth for the whole group.
“This appointment is one other aspect in shaping the brand new Audi, VW Group CEO Herbert Diess stated in a statement. Diess can be Audi’s chairman.
Diess stated Hoffmann’s priorities are to speed up the growth of Audi’s product portfolio towards e-mobility, develop technological advances and cooperate with different VW Group manufacturers in growth.
Hoffmann will work intently with Porsche, which is collectively creating the Premium Platform Electrical (PPE) underpinnings with Audi for next-generation full-electric automobiles.
He may also have shut ties with Bentley. VW Group transferred control of the British ultraluxury brand to Audi from Porsche final March.
Bentley plans to drop inner combustion engines from its automobiles by 2030 and change its whole mannequin vary to full-electric automobiles.
Hoffmann strikes to the function from his publish as Audi’s chief working officer. In that function he established a brand new company tradition alongside operating the working enterprise of automotive growth.
Beforehand Hoffmann, an engineer, labored in high quality assurance at Lamborghini, and was in command of powertrain growth at Audi’s plant in Gyor, Hungary. He was additionally Audi Sport’s head of technical growth.
Audi is creating a sophisticated, self-driving electrical car as a part of the Artemis undertaking. This system will create a flagship electric car for Audi, Porsche, Bentley, codenamed “Landjet,” resulting from roll a brand new manufacturing line at VW Group’s manufacturing unit in Hanover, Germany, in 2024.