A press launch leaked on-line Monday revealed that Volkswagen of America will use the model title “Voltswagen” to distinguish its line of electrical automobiles, which started deliveries to U.S. sellers this month.
Automotive Information has independently confirmed the authenticity of the deliberate change with an individual acquainted with the corporate’s plans, and that it’s not an April Fools’ Day joke.
The individual mentioned the change is in line with the corporate’s “all electrical” future within the U.S.
CNBC reported, in accordance with the leaked launch, which had been dated April 29, 2021, the title change would cowl the entire automaker’s U.S. operations, although the brand new Voltswagen of America would proceed to stay an working unit of the bigger Volkswagen Group of America.
An electronic mail to VW of America CEO Scott Keogh was not returned.
The title change just isn’t anticipated to hold upward to the mum or dad firm in Germany, Volkswagen Group. The model will preserve its just lately redesigned VW emblem in each situations.
CNBC reported that the leaked launch referred to as the change a “public declaration of the corporate’s future-forward funding in e-mobility.” It mentioned Voltswagen shall be positioned as an exterior badge on all EV fashions, and gasoline automobiles may have the corporate’s iconic VW emblem solely, as they now do. The discharge mentioned ICE-powered automobiles would show the VW emblem on a darkish blue background, whereas EVs would show the brand on a lightweight blue background, CNBC reported.
CNBC and USA Immediately, citing an inside supply, reported the title change earlier.
VW started delivering its first battery-electric compact crossover, the ID4, to U.S. dealerships this month, and has launched an promoting marketing campaign to market the automobile. The ID4 relies on VW’s modular MEB electrical platform.