Categories: Marketing

Hummer EV, Bronco increase huge cash

The primary manufacturing fashions of two high-profile vans that be part of the market this 12 months raised greater than $3.5 million for charity.

The 2021 Ford Bronco First Version VIN 001, a Lightning Blue two-door model of the revived off-road SUV, garnered $1.1 million throughout a Barrett-Jackson public sale in Scottsdale, Ariz.

The primary 2022 GMC Hummer EV Version 1 offered throughout the identical occasion for much more: $2.5 million.

That is about 22 occasions the $112,595 sticker value of the battery-electric pickup due out within the fall.

Cash from the Bronco sale goes to the Nationwide Forest Basis and Outward Sure, which offers out of doors instructional experiences. The Hummer proceeds will profit the Tunnel to Towers Basis, a nonprofit that offers mortgage-free properties to catastrophically injured veterans and the households of fallen army members and first responders.

“We’re thrilled with the public sale outcomes and what the proceeds will imply for the Tunnel to Towers Basis,” Duncan Aldred, international vice chairman of Buick and GMC, mentioned in an announcement.

“We additionally acknowledge the help of Barrett-Jackson for this big day, which made it a one hundred pc charitable endeavor.”

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