Genesis took to the skies in Shanghai on March 29 with a record-setting variety of drones. The show confirmed off the its brand and was designed to rejoice the model’s entry into China.

The aerial show featured 3,281 drones at its climax, giving Genesis an official Guinness World File for “The Most Unmanned Aerial Autos (UAVs) Airborne Concurrently.” The model calls it “an unique first look into the progressive strategy of Genesis to reshape the whole luxurious expertise for Chinese language clients.”

Genesis confirmed off the G80 sedan and the GV80 SUV on the occasion.

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“Our first-ever second in China was a particular alternative to have interaction with our viewers and present what Genesis is about,” stated Markus Henne, CEO of Genesis Motor China. “With this record-breaking drone efficiency, we introduced our model story and philosophy to life for a lot of Chinese language shoppers.”

China for established luxurious manufacturers like Audi, Mercedes, and BMW. Its sheer measurement implies that, for some automakers, it has quickly develop into crucial single market by quantity.

“In the present day marks the start of one other audacious chapter for Genesis,” stated Jaehoon Chang, International Head of Genesis model. “The Chinese language market serves a essential position within the improvement of our international enterprise, and we’re very excited to current the following era luxurious for China.”

Genesis has promised to introduce a “One Worth Promise” to make sure that costs stay the identical throughout all of its gross sales channels, together with on-line. It has additionally promised one-to-one customer service to make the possession expertise as pleasant as potential.

“Launching the model in China represents a major, maybe crucial, new chapter in our model’s historical past,” stated Henne. “Genesis will give attention to model constructing within the early levels, and we’ll proceed to disclose extra highlights of how we plan to attraction to our Chinese language viewers.”