Auto retail large AutoNation Inc. is now the exclusive and official automotive partner of Main League Soccer’s Inter Miami CF, full with naming rights to its 18,000-seat stadium, which has been renamed after AutoNation’s DRV PNK initiative to help most cancers analysis and therapy.

AutoNation, of Fort Lauderdale, Fla., mentioned Friday that its cope with Inter Miami additionally consists of branding rights on the membership’s first workforce coaching kits.

And with the three-year partnership, AutoNation will develop its attain to Spanish-speaking clients. The deal consists of “intensive TV and digital publicity” by livestreaming by way of the Inter Miami app and Inter Miami Spanish language streaming present, the businesses mentioned in press releases.

Monetary particulars in regards to the partnership weren’t disclosed.

AutoNation additionally will sponsor goalkeeper saves throughout video games. The auto retailer and the membership will make donations to most cancers analysis for every Inter Miami save, as much as $100,000 annually.

“DRV PNK Stadium is about driving consciousness of a confirmed mission that has raised over $26 million within the battle towards most cancers,” Marc Cannon, AutoNation’s chief buyer expertise officer, mentioned in a press release.

AutoNation ranks No. 1 on Automotive Information‘ listing of the highest 150 dealership teams primarily based within the U.S., retailing 249,654 new automobiles in 2020.