Rolls-Royce Motor Cars had its greatest quarter in its116-year historical past, setting a brand new gross sales report within the first quarter because the world’s rich snapped up its $330,000 SUV and different fashions.
The posh automotive firm, which is owned by BMW, delivered 1,380 automobiles within the first quarter, up 62% from the identical quarter in 2020 because the pandemic began impacting gross sales and manufacturing. The quarter set a brand new report for the corporate, surpassing its earlier excessive in 2019.
The corporate mentioned demand is very sturdy for its the Cullinan, its practically three-ton SUV that begins at $335,000 however sometimes sells for over $400,000 with choices and customizations. Gross sales are additionally sturdy for its new Ghost mannequin, which begins round $332,000 and has an non-compulsory LED-lit inside roof to simulate a starry sky.
Rolls Royce’s record-breaking quarter provides the most recent signal that the world’s rich, who’ve added trillions of {dollars} to their wealth because the begin of the pandemic due to rising markets, are able to spend. Different high-end automotive firms, like Bentley and Lamborghini, have additionally seen sturdy latest gross sales.
Rolls Royce mentioned demand continues to stay sturdy “with order books extending nicely into the second half of 2021.”
“We have responded to latest challenges with our customary boldness, creativeness and inventiveness, underpinned by meticulous planning and a relentless give attention to our prospects’ wants and necessities,” the corporate’s CEO, Torsten Müller-Ötelevisionös, mentioned in a press release.