SEOUL — Hyundai Motor Group mentioned Friday it has shaped a brand new mobility division to launch extra service fashions and named an outsider as its chief following his tenure with international tech giants reminiscent of Apple Inc and Microsoft.

Tune Chang-hyeon will lead the newly established Transportation-as-a-Service division, which is able to oversee mobility enterprise for Hyundai Motor Co. and Kia Corp., the mum or dad firm mentioned in a press release.

Moreover working as an engineer with Apple and Microsoft, Tune was the chief know-how officer at South Korea’s dominant net portal Naver, and likewise based an autonomous transportation service startup, 42dot, which had Hyundai Motor and Kia as its early buyers, in keeping with the web site.

With the brand new division, Hyundai Motor and Kia plan to extend alliances and cooperation with mobility firms across the globe, because the South Korean automaker group pledged to “break the paradigm of the normal automotive business” and switch itself from a producer right into a broader mobility service supplier.

Hyundai Motor Group plans to streamline current mobility providers, introduce new providers primarily based on consumer knowledge and discover enterprise alternatives, the assertion mentioned.