Categories: Marketing

Nissan’s 600-hp hamburger helper

The Nissan GT-R is famend worldwide because the Japanese model’s top-tier picture automotive, a 600-hp imply machine with a hand-built engine, stratospheric sticker and legions of rabid followers.

Now, Nissan’s quick automotive can be promoting quick meals.

As of final week, McDonald’s Japan has been packing a toy model of the GT-R into its Blissful Meals as a giveaway goody. Nissan introduced the tie-up whereas unveiling a 2022 model-year particular version of the GT-R’s Nismo high-performance model.

Among the many upgrades — a clear-coated carbon-fiber hood to chop weight and lend a track-ready look. Additionally, a brand new Stealth Grey physique coloration. It is also adorned with Nissan’s minimalistic restyled model emblem.

A restricted variety of the special-edition GT-R Nismo autos — the true one, not the McDonald’s freebie — will go on sale this fall in North America.

The toy model is made by Tomica, Japan’s reply to Scorching Wheels or Matchbox.

Additionally provided within the “Blissful Units,” as they’re known as in Japan, are toy variations of the Toyota 86, Mitsubishi Delica D:5 van and Suzuki Jimny off-roader.

Toyota, for its half, didn’t point out the advertising transfer in any of its official media supplies.

Nissan Chief Product Specialist Hiroshi Tamura, who organized a specifically wrapped metallic gold GT-R for the affair, described the McDonald’s collaboration as an “uncompromising pursuit.”

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