Maserati is an Italian luxurious automobile model with a wealthy heritage, Ferrari engines and, some would say, stunning fashion.

However its gross sales numbers pale compared to luxurious rivals similar to BMW, Audi, and even Porsche. Business insiders additionally say Maserati suffers from a scarcity of shopper consciousness and an unclear model identification.

Maserati’s guardian Fiat-Chrysler accomplished its merger with France’s Groupe PSA in 2021, forming Stellantis. PSA did not have a lot in the way in which of luxurious manufacturers, except DS Vehicles. Fiat-Chrysler had some luxurious trims on autos and premium manufacturers similar to Alfa Romeo, however Maserati may be probably the most unique identify in Stellantis’ steady.

Nonetheless, the famed automobile maker wants new merchandise that dazzle potential consumers and lure eyeballs away from its rivals.