Categories: Electric Cars

Elon Musk stands agency on Tesla PR workforce determination: “Citizen Journalism FTW!”


Just lately, Elon Musk shared his ideas on Tesla creating a PR workforce to handle the “misleading” headlines from journalists in mainstream media (MSM).

Elon Musk has been a longtime proponent of letting Tesla’s merchandise converse for themselves. Over time, nonetheless, Tesla prospects and supporters have requested Elon Musk and the corporate to rethink creating a public relations workforce.

After the final earnings, many MSM journalists honed in on the profit Tesla made from Bitcoin. One article from the Wall Street Journal (WSJ) claimed that Tesla was making extra money buying and selling Bitcoin than promoting automobiles.

Gary Black, a former CIO of Equities Goldman Sachs asset administration, learn the WSJ article and requested Elon Musk to think about hiring a PR individual. He argued that the stakes have been increased now with Full Self-Driving coming and Tesla increasing in China and Europe.

Prior to now, Elon Musk has been towards the follow of firms spending giant quantities of cash on promoting to push their merchandise. Primarily based on his response to Black, Musk’s ideas on a PR individual are the identical. 

“I belief the folks,” Elon Musk replied to Gary Black’s suggestion.  

In one other of Black’s tweets, Musk commented that he finds it extra useful to comply with particular person journalists than publications. He additionally confirmed his assist and enthusiasm for citizen journalism.

On the Q1 2021 earnings name, Tesla’s want for a PR workforce was introduced up once more by a retail investor, who identified that MSM’s “imminent, large and deceptive click-based headline campaigns” about Autopilot and Full Self-Driving’s security.

The query almost certainly associated to current articles a few Tesla crash in Texas, claiming the automotive had Autopilot engaged and that there was no driver on the wheel. Elon Musk talked about MSM’s protection of the accident in Texas and suggested everybody to undergo the details. He additionally talked about some key tidbits in regards to the Texas accident, noting that the ill-fated automobile’s steering wheel had been deformed after the crash, and that the seatbelts put up crash had been unbuckled.

Elon Musk stands agency on Tesla PR workforce determination: “Citizen Journalism FTW!”





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