Hyundai’s twin targets of reaching 1 million U.S. gross sales a yr by 2025 and introducing an formidable world green-car portfolio may appear to be discrete concepts. However its North American CEO, Jose Muñoz, says the 2 aims go hand in hand.
The South Korean automaker needs to embrace electrical and hydrogen automobiles in a method that fuels its gross sales progress on this decade, Muñoz mentioned final week throughout Automotive Information’ on-line Congress Conversations.
“The expansion is coming from a number of mainstream companies,” Muñoz mentioned. “One is the expansion of our SUVs. We have seen how the Palisade, the Tuscon, Santa Fe have carried out an excellent job.”
The second pillar of the plan can be progress of Hyundai’s luxurious line. Genesis introduced out the GV80 crossover final yr and this yr plans to introduce the mannequin it expects to develop into its quantity chief, the GV70.
“And we might have some surprises perhaps afterward this yr,” Muñoz hinted.
The third and most essential pillar of the expansion plan can be what the chief known as “inexperienced automobiles.”
“We’re within the midst of a giant transformation of our portfolio,” he mentioned, “bringing plug-in hybrids and bringing hybrids and battery-electric EVs in an effort to make sure that we aren’t quick followers however actually pioneers within the new rising inexperienced market.”
Hyundai beforehand introduced that it expects to promote about 560,000 EVs a yr globally by 2025, Muñoz mentioned.
As a part of its world technique, Hyundai Group can be pursuing a bigger function in each hydrogen powertrains and sensible mobility options, together with private air journey.
Muñoz mentioned Hyundai needs to steer in these new rising markets by 2040, “attaining someplace between 8 to 10 % market share.”
The corporate managed to steer by way of a lot of the pandemic-related disruption. Hyundai model gross sales declined 9.7 % final yr, in contrast with an trade decline of 14 %, in response to the Automotive Information Analysis & Knowledge Heart. So its market share rose from 4 % in 2019 to 4.2 % in 2020, when it bought 622,269 automobiles.
The automaker’s resilience has made Muñoz extra assured about reaching the 1 million gross sales mark pegged for 2025.
“Once we thought the pandemic was a bit of bit extra, to illustrate, stabilized, we analyzed the longer term,” Muñoz mentioned. “We got here to the conclusion that we had been nicely on observe to ship our 1 million automobile gross sales by 2025 — or earlier, really.”
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