DETROIT — Ford Motor Co. on Monday confirmed its upcoming battery-electric pickup can be known as the F-150 Lightning, and it will likely be unveiled at its world headquarters in Dearborn, Mich., on Could 19.
The automaker mentioned the reveal can be broadcast dwell throughout Ford’s social media channels and can be proven in New York’s Instances Sq. and on the Las Vegas Boulevard. In all, the corporate says there can be greater than 30 methods to look at both bodily or digitally.
“Every now and then, a brand new car comes alongside that disrupts the established order and modifications the sport … Mannequin T, Mustang, Prius, Mannequin 3. Now comes the F-150 Lightning,” Ford CEO Jim Farley mentioned in a press release. “America’s favourite car for almost half a century goes digital and absolutely electrical. F-150 Lightning can energy your house throughout an outage; it is even faster than the unique F-150 Lightning efficiency truck; and it’ll consistently enhance by way of over-the-air updates.”
Ford beforehand used the Lightning title on two generations of V-8-powered F-150 efficiency variants. The primary was offered from 1993 till 1995, whereas the second was offered from 1999 till 2004.
The performance-oriented title squares up with the electrical pickup’s acknowledged objective. Executives have positioned it as a workhorse with new capabilities that can be utilized on job websites.
Automobile and Driver first reported last month that Ford would use the badge on its EV pickup. Ford final registered for the Lightning name with the U.S. Patent and Trademark Workplace in 2018.
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