Ford Motor has taken 20,000 reservations for its new electrical F-150 Lightning pickup in lower than 12 hours because the truck was formally unveiled to the general public Wednesday evening, CEO Jim Farley instructed CNBC.
The automaker revealed the vehicle at 9:30 p.m. ET Wednesday evening throughout an elaborate presentation on the firm’s world headquarters in Dearborn, Mich. The corporate’s shares jumped by about 3% in premarket coaching.
The reservations are being carefully watched by the corporate in addition to buyers to gauge the curiosity of consumers in EV pickups, which is an unproven section that automakers are speeding to enter.
Ford is taking reservations for the car on its web site. A refundable $100 deposit is required.
That is breaking information. Test again for updates.