Nissan Motor Co. plans to trim North American manufacturing in June because of the semiconductor shortage, the automaker mentioned Wednesday.
Frontier and Titan pickup manufacturing in Canton, Miss., will probably be minimize for 4 days in June, whereas Altima sedan meeting will cease for 3 weeks subsequent month. Manufacturing of these fashions additionally suffered stoppages this month.
The chip scarcity is placing as Nissan orchestrates a product overhaul that’s central to reviving shopper curiosity and profitability within the U.S.
The Japanese automaker’s U.S. crops are making ready to introduce three key redesigns: the midsize Pathfinder, Infiniti QX60 crossover and Frontier midsize pickup.
Nissan is prioritizing high-volume fashions such because the Sentra, Rogue and Kicks for the restricted provide of microprocessors, Michael Colleran, the model’s U.S. gross sales and advertising boss, advised Automotive Information final week.
“It’s kind of of a Rubik’s dice,” Colleran mentioned, referring to allocation selections.
Earlier this month, Automotive Information reported Infiniti will halt QX50 assembly for June to preserve chips for QX60 manufacturing, which begins in the summertime.