Rolls-Royce Motor Automobiles on Thursday unveiled the Boat Tail, a luxurious automobile mannequin it has dubbed “probably the most bold motor automotive ever created.”

The Boat Tail is a four-seat automotive, measuring nearly 5.8 meters (19 ft) lengthy, with the rear of the automobile formed like a yacht deck. Solely three might be made, and the value of the automotive just isn’t being publicized. 

The brand new mannequin comes as Rolls-Royce launches a brand new division inside its enterprise, Coachbuild, an invitation-only program that may permit the carmaker’s most high-end purchasers to fee distinctive vehicles.

Every Boat Tail has been customized to its purchaser, who collaborated with designers for 4 years on the vehicles underneath the Coachbuild program.

Greater than 1,800 new components had been developed for the Boat Tail, every of which has luxurious options similar to double fridges for classic champagne and bespoke timepieces which will be worn or inserted into the automotive for use as its clock. 

Describing it as a “beautiful, magnificent automotive,” Rolls Royce’s CEO Torsten Müller-Ötelevisionös mentioned that the consumer was concerned in “each step of the journey” and that the creation of such bespoke vehicles was a “cash cannot purchase expertise.”

“It is one thing extraordinarily uncommon and (one thing) solely very chosen individuals may be capable of do,” he advised CNBC’s Joumanna Bercetche, including that, by its nature, the Coachbuild division could be a small portion of the corporate’s general enterprise.

“That could be a very, very small portion of our enterprise and that is for superb causes … Our concept is to in all probability floor a Coachbuild challenge each second yr, commissioned by a particular consumer.”

“We’re not speaking right here any quantity or numbers – that may be a contradiction to that idea. We need to see that extremely, extremely unique purchasers are hand-picked, I need to say they’re hand-picked by me in individual, as we need to know with whom we’re happening such a journey.”

He mentioned purchasers would want to carry their very own “ardour, engagement and the time” essential to do a collaboration with the carmaker.

Rolls-Royce mentioned on Thursday that its subsequent Coachbuild challenge was underway, however particulars will not be but being revealed.