You possibly can’t cling them on a wall, however Volvo’s Polestar model desires clients to deal with its vehicles like items of artwork simply the identical.
To that finish, the model is permitting clients to purchase a Polestar 1 by buying and selling in artwork from their collections.
“All types of artwork, together with work, sculptures, pictures, installations and extra are thought-about as legitimate cost strategies,” the model stated final week, “if the worth of the artwork corresponds with the record value of the Polestar 1.”
The supply, good by mid-August, applies solely to a few of the 25 “golden” Polestar 1 plug-in hybrids being constructed to commemorate the automotive’s closing manufacturing 12 months. The automotive’s record value is $155,000.
The model is working with artwork adviser Theodor Dalenson and two of the most important public sale homes, Sotheby’s and Philips, to appraise artwork that patrons need to commerce. Polestar plans to ultimately promote the artwork, both by one of many public sale homes or artwork sellers.
“I really like the thought of letting artists and collectors purchase a Polestar 1 with artwork,” Polestar CEO Thomas Ingenlath stated in an announcement. “It’s such a particular automotive and we wished to discover a distinctive means of celebrating it earlier than its manufacturing reaches an finish. It’s hand-built, valuable and tangible, very similar to a chunk of artwork.”