LEBANON, Tenn. — New Orleans Saints All-Professional operating again Alvin Kamara has gone past being only a fan of NASCAR and sponsoring a automotive.
He is now advising NASCAR on the best way to add extra followers as its first “Development and Engagement Advisor.”
“I am excited they carved out a job for me,” Kamara mentioned Sunday. “I received an workplace. I received a key card. I really feel like I by no means had a job moreover the NFL, so I received two jobs now. (Saints coach) Sean Payton going to have to provide me some downtime.”
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On this new function, Kamara will join with followers and share his personal fan expertise digitally and on social media. The announcement got here on Twitter, and he additionally will work with NASCAR’s advertising and marketing group.
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“Alvin’s journey to NASCAR occurred very organically from that preliminary curiosity to experiencing our occasions to creating an actual and honest ardour for the game,” mentioned Pete Jung, NASCAR’s chief advertising and marketing officer. “That is what we’re trying to faucet into.”
Kamara did not have any plans to share Sunday, noting it was his first day on his new job.
“Truthfully, making an attempt to get individuals that do not appear like the standard NASCAR fan to look at NASCAR, so I imply there’s quite a lot of plans,” Kamara mentioned. “That is my first official day. We’re out of the workplace. It is race day. Discuss to me in a few week and a half, two weeks, and we’ll have some plans.”
For somebody who used to flip the channel at any time when he noticed automobiles simply “turning left,” Kamara has moved shortly since attending his first race simply over a yr in the past at Homestead-Miami Speedway.
By means of his juice bar, The Huge Squeezy, Kamara sponsored Ryan Vargas‘ automotive within the Xfinity Sequence race on the highway course at Daytona Worldwide Speedway in February in a deal brokered over Twitter. Kamara mentioned he shortly discovered it concerned extra than simply writing a examine.
He received down on the monitor at Bristol Motor Speedway earlier this yr, and Kamara walked by means of the media middle and garages on the Nashville Superspeedway on Sunday with the monitor internet hosting its first Cup race after having been shut down the previous decade.
Being within the storage Sunday on the Nashville Superspeedway relatively than the suite the place he watched his first race was an eye-opener for the technical aspect of racing.
“Simply these guys’ toolboxes how organized and the way like simply explicit all the pieces is,” Kamara mentioned. “It is not a multitude down there. These guys are like exact and surgical when coping with these automobiles. Clearly, when you consider it, having the ability to go 200 mph for 300 laps, there’s quite a bit that goes into it.”
Kamara mentioned he talked with former NFL security Bernard Pollard, the honorary starter for Sunday’s race about how the pandemic helped extra individuals take discover of NASCAR. Kamara additionally talked about Michael Jordan and Pitbull changing into concerned as house owners of Cup groups.
NASCAR banning the Accomplice flag from its races and venues final June additionally has elevated curiosity.
“I really feel like guys really feel extra welcome and really feel like they’re in a position to sort of become involved with the game some extra,” Kamara mentioned.
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