Editor’s observe: This story has been up to date to right Tom Dobry’s new title, which Lithia has confirmed is completely different than what’s said in its 8-Ok submitting.

Lithia Motors Inc. is shuffling its government advertising and marketing positions, bringing again a former government and media skilled as the brand new chief of the division.

The dealership group employed Marguerite Celeste as senior vice chairman and chief advertising and marketing officer, efficient instantly, according to a government filing. Celeste held positions at NBC Common, DreamWorks Animation and Walt Disney Co., the place she labored as director of worldwide artistic operations from 2002 to 2011.

According to her LinkedIn profile, Celeste additionally was Lithia’s director of artistic companies from 2011 to 2013.

Tom Dobry, the Medford, Ore., firm’s present chief advertising and marketing officer, shall be Lithia’s vice chairman of promoting.

Lithia ranked No. 3 on Automotive Information‘ most up-to-date checklist of the highest 150 dealership teams based mostly within the U.S., with retail gross sales of 171,168 new autos in 2020. However with its April acquisition of 34 shops from Michigan’s Suburban Assortment, Lithia handed Penske Automotive Group Inc. to grow to be the second-largest dealership group.