CHICAGO — In a world the place looking for electrified automobiles may be complicated, Chrysler has created an internet site to advertise the advantages of its Pacifica Hybrid in easy methods.

The automaker makes use of on a regular basis objects to assist individuals perceive how lengthy the lithium ion battery will final.

The microsite, whypacificahybrid.com, says the plug-in minivan’s battery may outlive a sofa, laptop computer pc, microwave, pool liner or garments dryer. The identical web page informs shoppers that the Pacifica’s battery may be recharged hundreds of instances and has a 10-year/150,000-mile battery guarantee.

The location, launched this month, goals to dispel myths round EVs whereas making the pitch for the Pacifica Hybrid as Stellantis strikes to impress 98 % of its lineup by 2025.

“There’s loads of totally different know-how, so it is good to have the ability to have the positioning that solutions questions,” Josh Culbert, a product supervisor for Stellantis, informed Automotive Information on the Chicago Auto Present. “One of many cool issues in regards to the website is that it really has a reside concierge, so if you wish to chat, or also have a telephone name a few specific query you’ll have, that is accessible on the positioning.”

The Pacifica Hybrid, launched in 2016, was the primary hybrid minivan within the U.S. 5 years later, it stays the one plug-in possibility within the section, though Toyota’s Sienna is now offered solely as a hybrid.

The Pacifica website tackles the parable that individuals want a high-voltage charger at their properties, mentioning that house owners can plug their automobiles into an ordinary 120-volt wall outlet with the Degree 1 charging twine that comes with the van.

One other delusion is that “hybrids are costly,” the positioning says, whereas highlighting the accessible federal $7,500 tax credit score together with potential credit on the native and state ranges.

The location makes clear that the Pacifica Hybrid, with 32 miles of electric- solely vary, robotically switches between electrical energy and fuel for a mixed driving vary of 520 miles.

Explaining the Pacifica’s capabilities with the assistance of relatable, on a regular basis objects ought to make the ideas simpler to know, Culbert mentioned.

“I feel these examples undoubtedly assist take the context of the battery and the car itself,” Culbert mentioned, “and simply break it down in a method that’s extra pleasant for the typical client that will not be as well-researched in hybrid know-how.”