DETROIT – Ford Motor’s upcoming F-150 Lightning electrical pickup is already attracting probably new prospects to the automaker.

The corporate on Wednesday mentioned it has obtained greater than 120,000 reservations for the car since its debut in Might. Of which, about 75%, or 90,000, are new to Ford, in keeping with the corporate.

Whereas the reservations are non-binding and solely require a $100 deposit, such a excessive share of potential new consumers is spectacular for any car in addition to gross sales expectations.

An enormous chunk of these reservations might find yourself as gross sales. Ford final month mentioned it has transformed about 66% of the 190,000 reservations for its not too long ago launched Bronco SUV to orders.

Ford nonetheless has a little bit of catching as much as do to catch as much as reservations for Tesla’s Cybertruck. Lower than a yr after its debut, Tesla in September mentioned it had obtained nicely over 500,000 orders for its Cybertruck. 

Ford CEO Jim Farley throughout the firm’s second quarter earnings name Wednesday advised buyers that the corporate is working with EV battery cell suppliers to extend capability for its EVs, together with the F-150 Lightning and Mustang Mach-E crossover.

Pricing for the F-150 Lightning will vary from about 40,000 for a work-oriented truck to greater than $90,000 for its top-end mannequin. Client-centric fashions will begin at about $53,000, in keeping with the automaker.

Ford mentioned buyer orders for the F-150 Lightning will start within the fall, adopted by deliveries beginning within the spring of 2022.